I’m a New Yorker born and raised — and if you know anything about New York, you know there’s a story on every corner. The sidewalks, bodegas, and subway carts all breathe life, color, and culture — and I’ve been capturing that energy in stories since I was a kid. My earliest sense of storytelling was shaped by growing up in a bodega. Every exchange behind the counter taught me that words carry emotion, and power.

If growing up in a bodega isn’t a dead giveaway, I come from a Dominican immigrant family. A household where storytelling was/is survival, celebration, and legacy. Stories aren’t just something we tell our family members — it’s was how we pass down who we were.

That instinct to translate feelings into a medium is what drives my work today. I build joyful, character-driven narratives that help brands connect — across formats and platforms. Whether I’m scripting a YouTube series, making a chaotic ad or producing a heartfelt podcast, my goal is always the same: tell a story that sticks, and make someone smile.

I believe story is what makes content resonate — and I’m here to make it unforgettable.